CRITERIA
IT FREAKS US OUT AS WELL SOMETIMES!
We understand that everyone is asking for criteria and definitions:
When exactly is a product a more conscious option?
What makes a product truly sustainable?
How do we value social, environmental, cultural, or economic sustainability?
What about circularity, veganism, or organic products?
The more questions we ask, the more complex and sometimes conflicting the answers become.
We believe we are running out of time.
We need to act fast instead of trying to define the perfect list of criteria and boxes to be ticked.
And at the end of the day, it’s not that difficult:
- BUY ONLY WHAT YOU NEED -
- STOP BUYING WHAT'S WRONG -
- Choose the changemakers -
who are the changemakers?
Brands and companies that are truly driven by change, not just making slight changes while continuing with business as usual. As we know, these can be difficult to identify, so we’ll do the job for you. Dive into our conscious filter and trust that the companies, services, places, products, and people listed are trustworthy and definitely a better choice. At least for the beginning, we will operate this way. Check out our team and become a Pulse Pioneer yourself. Before we fully launch, we promise to have a pragmatic and easy-to-use guideline in place so that everyone around the globe can help add companies, services, places, products, and people that we can all trust collectively.
Speaking of trust, please feel free to mark the listings:
Experienced Trust
(if you know the company, people, or products personally and would vouch for them in terms of their honest and true ambition to do business for change
Benevolent Trust
(if you sense a company is part of our tribe and you haven’t tried or met anyone)
Certified Trust
if a company has made the effort to get certified, we celebrate that, acknowledge what others have already checked and simply welcome these change makers in our collective.
Please note: We’re still in the initial phase and working on defining the criteria for entry. We understand the importance of clear guidelines, but for now, our focus is on making an impact. We rely on our team of experts to help us in the meantime. We apologize for any errors or bugs that may occur, but we’re excited to continue building and improving the platform. Thank you for your understanding and support!
The Idea
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